Exploring Fantasies and Crafting Identities: Insights from a New ViacomCBS Streaming Study

In the past year, the pandemic has considerably shifted audience habits around content consumption. But are these changes permanent? ViacomCBS commissioned a groundbreaking study using cultural tracking, a nationwide quantitative survey and consumer and expert interviews to craft a highly nuanced look at how audiences navigate their individualized content pathways. The result is The Culture of Streaming, which can be downloaded in full by clicking here.