Evidence of Shifting TV / Video Marketplace Priorities

By The Myers Report Archives
Cover image for article: Evidence of Shifting TV / Video Marketplace Priorities

Percentage importance (top two box on a 10-point scale) to television / video media buying and planning decision-making.  

Source: 2017 Jack Myers TomorrowToday Television/Video Marketplace Assessment Survey

2016 Survey of Agency /Advertiser Perceptions on TV & Video Media

Jack Myers

Jack Myers

With over five decades of experience in corporate leadership, B2B research, management insights, and technological trends, Jack Myers is a visionary leader and a trusted source for guidance and preparation as generative AI and machine intelligence dominates …

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