A podcast about "a day in the life" of Xandr employees and industry leaders serves two purposes: It leverages a hot content platform — audio — for a primarily video-based company; and, it humanizes a large organization to attract and retain employees via behind-the-scenes conversations. And, given the name of Xandr's new interview show, Unsponsored Content, it's clear that the latter is the big goal; there's no sponsor underwriting here. In fact, this "branded podcast" for Xandr itself is the point — and a great example of how media companies can expand on their B2B communications.
Even "Unsponsored Content" Drives Business: Xandr's New B2B Podcast
