When Estrella TV last conducted an Upfront event in New York, in-person, it was a Spanish-language broadcast network with a primetime lineup unlike most of its competition. Telenovelas were out; talk/variety hours and talent competitions were in. As Estrella Media, the company returned to the Upfront scene last Thursday as a multi-channel, multi-platform entity, with its Estrella TV mothership dipping into weekly scripted territory in the months ahead.
Estrella Media Takes a New Approach to Virtual Upfront Events
