Empowering Voices: Unveiling Key Insights from the 2024 Advertising Industry Inclusion and Wellness Survey
The 2024 Advertising Community Inclusion, Belonging, Knowledge, and Relationships Study by The Myers Report offers a comprehensive view of the advertising-supported media industry based on the responses from 3,200 professionals primarily in agency and marketing roles. Conducted for MediaVillage Education Foundation (www.MediaVillage.org) a 501(c)3 non-profit, this survey is conducted in collaboration with major industry trade associations, agencies, and media companies. It reports on areas of job satisfaction, emotional health, diversity, knowledge resources and needs, and media relationships.
Key findings from the survey reveal:
- Ability to Raise Concerns: 90% of respondents report that they can discuss issues openly with their supervisors and feel acknowledged.
- Encouragement to Take Time Off: 89% are encouraged to take necessary breaks.
- Valuing Employee Wellness: 89% affirm that their company prioritizes employee wellness with significant support programs.
- Team Diversity and Inclusion: 89% believe diversity and inclusion are actively promoted.
- Positive Work Environment: The same percentage (89%) feel their work environment is positive and respectful.
- Valuing Ideas and Suggestions: 88% feel their ideas are considered in decision-making.
- Support for Growth: 82% report receiving support for personal and professional development.
- Empowerment and Safety: 81% feel empowered and safe to make impactful decisions.
- Recognition and Appreciation: 80% feel appreciated for their contributions.
The survey also highlights specific insights into different cohort groups, revealing both high points and areas needing attention. For instance, Disabled/Other-abled employees experience high levels of empowerment and recognition but slightly lower encouragement for taking time off. South Asian employees, while feeling supported in wellness initiatives, report lower levels of feeling heard and valued in decision-making. Employees with less than a year's experience show strong early encouragement and value for diversity but indicate a need for sustained recognition and empowerment.
Over the next 60 days, The Myers Report will publish detailed insights from this study, providing a deeper understanding of these dynamics and more. For further details on this vital industry study and to access the full report, interested readers can contact jack@mediavillage.org.
This ongoing research initiative by MediaVillage aims to enhance industry practices by focusing on the unique needs and perceptions within the advertising community, ensuring a more inclusive and supportive work environment across the board.
Jack Myers
With over five decades of experience in corporate leadership, B2B research, management insights, and technological trends, Jack Myers is a visionary leader and a trusted source for guidance and preparation as generative AI and machine intelligence dominates …
