Empowering Creativity and Ownership: Stephanie Crockett's Vision at Mower (Video)

quotBecoming a hundred percent employeeowned was a wonderful way to maintain our independencequot Stephanie asserts This strategic move initiated by founder Eric Mower was more than a business decision it was a testament to the agency39s commitment to its employees Stephanie explains quotEvery single year there is a distribution of shares to all of our eligible employeesquot This step not only enhances employee investment in the company39s success but also reinforces a culture of collective achievement and shared prosperityWith an eye on the future Stephanie emphasizes the importance of diversity and inclusivity at Mower PR Week39s recognition of Mower as one of the best places to work in the midsize agency category is a testament to their commitment quotWe have to be open to looking beyond the typical advertising candidatequot Stephanie remarks highlighting the need for varied perspectives and experiences in driving innovation and creativityStephanie proudly speaks of Mower39s adaptability in a remote work environment quotOur employee engagement scores are the highest they39ve ever beenquot she shares underscoring the productivity and satisfaction levels among the team Mower39s approach which includes monthly gatherings for connection and celebration reflects a deep understanding of the evolving workplace dynamicsStrategic Vision for Client SuccessAs a leader in the advertising industry Stephanie recognizes the importance of integrated marketing and strategic partnerships with clients quotWe are definitely seeing a shift away from individualized services and into a much more integrated approachquot she explains Mower39s focus on media planning brand positioning and smart communication tactics especially in sectors like energy and sustainability showcases their comprehensive and clientcentric approachReflecting on her journey Stephanie shares insights on leadership and the importance of a supportive work environment quotEric Mower saw something in me I just became the CEO back in January and to be the second CEO of the Agency39s history is humbling indeedquot she says Her story is not just about reaching the top but about the values and relationships that define her leadership styleStephanie Crockett39s journey at Mower is a narrative of innovation inclusivity and forwardthinking leadership As she steers Mower into a new era her story is a compelling invitation to explore the unique differentiation of Mower as an independent fullservice advertising agency Readers are encouraged to view the full interview at wwwLegendsLeadersorg amp160and learn more about Mower at wwwMowerInsitescom where they can witness the unfolding of a remarkable chapter in the advertising world

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Empowering Creativity and Ownership: Stephanie Crockett's Vision at Mower (Video)

Author

Publish date

Channel

Archived in

Jack Myers

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Empowering Creativity and Ownership: Stephanie Crockett's Vision at Mower (Video)

Enjoying This Commentary? There's More to Love

Jack Myers

TAGS:

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

Cookies