Ah yes, another "unprecedented" holiday season is upon us. In the face of uniquely challenging factors (a still backed-up supply chain, omnipresent inflation, and not-so-hushed whispers of recession), consumers and brands alike face an uncertain Q4. Still, on average, shoppers spend more than a thousand dollars on gifts, decor, and other holiday-related purchases each year. While the 2022 holiday season includes new challenges, we've survived far worse.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.