Moss will work directly with both MyersBizNet founder and Chairman Jack Myers and COO/CRO John McMenamin on managing contributing journalists, developing strategic messaging for client companies and expanding the presence and platforms of MyersBizNet. "Having E.B. on the team," said Myers, "gives us additional journalistic and marketing strength to continue to innovate and grow, while her experience across many media platforms will be invaluable for our members."
"Given E.B.'s substantial background in the areas of developing client communication and marketing solutions, brand development and positioning, sales marketing and social media, at organizations such as Cumulus/Westwood One, Food Network, Lifetime, and National Cable Communications, among others, she will play a significant role in all aspects of our brand positioning, new platform development, social media and building out both audio and video content distribution platforms," said McMenamin.
"Joining MyersBizNet is a really exciting opportunity to work alongside forward-thinkers like Jack and John, MediaVillage editor, Ed Martin, and a team of talented writers and producers. It's great to be able to tap into my passion for journalism, digital media and b-to-b marketing, but to help expand the presence and value of this visionary company is truly rewarding," said Moss.
Moss began her career as a newspaper reporter and radio copywriter/promotion director. She then spearheaded Ad Sales Marketing at Food, NCC and several other media companies before launching her consultancy, Moss Appeal, with a focus on brand development, social media, b-to-b and cause marketing. Clients included such brands as Comcast, DIRECTV, ReelzChannel, and more. After developing a passion for podcasts while at AdLarge Media, Moss also recently mentored and represented several emerging on-demand audio producers.
ABOUT MEDIAVILLAGE.COM: MediaVillage is the media and advertising community's fastest-growing B-to-B Knowledge Network and community, and is the publishing home of more than 60 industry leaders and popular journalists. We are home to MediaBizBloggers, the leading site for thought leadership from media, advertising, marketing and entertainment executives; Jack Myers' TomorrowToday, the industry's most respected source for economic data, technology insights and trend analyses; Lunch at Michael's; WomenAdvancing.org; Wall St. Speaks Out on Media; and 1stFive.org. More than fifty leading media companies, from ABC-TV to : MyersBizNet is a perceptions management company serving media companies, marketers, agencies and media industry suppliers. Through a unique perspective and history of industry leadership, MyersBizNet provides strategic intelligence resources, b-to-b advertiser perceptions research, CRM databases, original journalism, native content platforms and networking organizations that enable our clients to gain a competitive advantage and generate incremental revenue growth in these chaotic times.