Drag Latinas Slay. Work. Yass Queen.

As queer culture continues to permeate the mainstream, from our style to our vernacular, the heart of that culture has found an incredible audience. Drag—with all its celebration of queerness, of playing with the concept of gender—is now a pop-culture force to be reckoned with, not just with U.S. audiences, but around the globe, and in particular with Hispanic and Latine audiences.

With our year round focus on our growing Hispanic and Latine audiences, we see an incredible opportunity to program diverse and inclusive movies and series to meet this demand. Almost a third of Revry’s viewers are highly interested in Hispanic and Latine programming, watching over 2 million hours of programming in the last months. From fun movies on Revry LatinX to powerful series on Revry Brazil, these audiences are looking for their cultures to be authentically represented and celebrated.

The confluence of drag culture as pop culture, combined with the pent-up demand for this content from audiences, has led Revry to Drag Latina, a Spanish language drag competition with diverse international performers representing their identity, their culture and their country. Far from just another competition show, Drag Latina—hosted by Mexican superstar Ninel Conde—is a Spanish language-first reality series that allows the performers to seamlessly speak in Spanish and English. As such, the drag queens of season one can represent their Colombian, Cuban, Ecuadorian, Guatemalan, Mexican and Puerto Rican cultures and communities using the language of those cultures and communities.

Since drag culture has had an outsized influence on broader audiences, we expect a tune-in within our core Q18-34 audience (“Q” for queer), LGBTQ allied audiences—and, because we believe drag is for everyone, a general A18-34 audience as well. This audience will consist of Spanish and English speakers, with a heavy bilingual skew. This bilingual skew is key: Spanish-speaking households watch both Spanish- and English-language television, and according to Revry viewership data from late 2021, 60 percent of the viewing in self-identified Hispanic and Latine households is spent with English-language programming.

Drag culture is a keystone for Revry, given our network's commitment to authentic LGBTQ-first programming, independence, and representation. Since 2015 we have celebrated drag queens in our programming—from Trixie Mattel, Bob The Drag Queen, Jinkx Monsoon, Laganja Estranja, Rani KoHEnur, Queen Lactatia, Bracken Gvasalia, Suzan Bee Anthony, Monet X Change, Sherry Vine, Miz Cracker and so many others. And with the 2019 launch of Revry LatinX, we’ve seen an increase in Hispanic and Latine fans in the US, Mexico, and Brazil.

The first episode of Drag Latina airs October 16 across the world on all Revry channels, including our FAST channels with Samsung TV Plus, Roku Channel, Vizio WatchFree, Rakuten TV and Xumo. Just like the millions of stans already talking about the show on social media, we can’t wait to see which queen will slay in our November 20 finale. Let’s work, ladies.

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