DISH Media Sales puts Volvo Cars Behind the Wheel of First Cross-Platform Addressable Ad Campaign

Volvo Cars39 nineweek campaign deployed four ad creatives designed to capture market share within the luxury car category as well as influence those looking to upgradequotAs the definition of TV changes we39re focused on smarter targeting that drives Volvo Cars39 message directly to our audience anywhere on any devicequot said Kevin Corcoran marketing communications manager for Volvo Cars quotUniting DISH and Sling TV39s unique audiences allows us to zero in on our quotinmarketquot customer regardless of network device and even platformquotCrossplatform campaigns reach DISH and Sling TV viewers in a premium brandsafe environment Using anonymized data ads are delivered with pinpoint accuracy across any device while the viewer watches TV Brands can track campaign performance across DISH and Sling TV determining their return on investment by tying it directly back to aggregated and anonymized key performance indicators including sales matchquotWe39ve joined two distinct TV footprints and consolidated the buying targeting and measurement process for advertisers looking to capture that premium TV viewer anytime anywherequot said Brian Norris vice president of DISH Media Sales quotToday consumers watch live TV wherever they are whether it39s from their living room couch or their morning commutequotDISH Media Sales and GroupM parent company of Mindshare NA are pioneers in the addressable advertising space The two companies continue to push the industry forward since their groundbreaking partnership that made DISH the first TV provider to deliver householdaddressable ads to a national footprintLearn more about crossplatform addressable advertising with DISH Media SalesAbout DISH Media SalesDISH Media Sales provides advertising sales for leading paytv provider DISH Network LLC and its overthetop television service Sling TV Through innovative platforms like addressable and programmatic viewer measurement tools and access to custom audiences on DISH and Sling TV advertisers are equipped to employ strategically positioned demographically targeted buys that enhance their national media campaigns Visitamp160wwwdishmediasalescomAbout DISHDISH Network Corp NASDAQDISH through its subsidiaries provides approximately 13528 million paytv subscribers as of March 31 2017 with the highestquality programming and technology with the most choices at the best value DISH offers a high definition lineup with more than 200 national HD channels the most international channels and awardwinning HD and DVR technology DISH Network Corporation is a Fortune 200 company Visit wwwdishcomAbout VolvoVolvo Car USA LLCamp160 is a subsidiary of Volvo Car Group of Gothenburg Swedenamp160VCUSA provides marketing sales parts service technology and training support to Volvo automobile retailers in the United States For more information please refer to the VCUSA media website at httpwwwmediavolvocarscomusAbout MindshareMindshare is a global media agency network with billings in excess of US345 billion source RECMA The network consists of more than 7000 employees in 116 offices across 86 countries spread throughout North America Latin America Europe Middle East Africa and Asia Pacific Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed teamwork and provocation Mindshare is part of GroupM which oversees the media investment management sector for WPP the world39s leading communications services groupamp160Visit us at Mindshareusacom or MindshareInTheLoopcom and follow us on Twitter MindshareNA and facebookcomMindshareNAThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers If you no longer wish to receive updates from DISH please click hereamp160

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DISH Media Sales puts Volvo Cars Behind the Wheel of First Cross-Platform Addressable Ad Campaign

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