Discovery's Insights Into Attitudes and Trigger Points of Influencers

As part of Discovery Communications' initiative to better understand trendsetters, they have embarked on a series of research studies designed to better understand their attitudes and trigger points for a range of behaviors and purchases.  Leveraging their consumer-centric panel, they have extracted some compelling if not surprising data.  As always, influencer studies may not be reflective of mass population, but they are invariably the indicator of the next tipping point.