Way back in the Mad Men days when I was a pup, I differed from my colleagues in my degree of curiosity about how all this was going to change. I could see the roots of massive change in the experiments with cable and satellite, and the online services then purely an infant BTB medium. In 1972 HBO was in operation, preceded by Bob Block's earlier similar service in Los Angeles. By 1976 Turner went up on the bird and I was consulting for QUBE, one of the earliest set top box data and interactive TV plays. Fast forward to now.
Digital Working Hard to Become Television
