Did Dylan Predict Media and Entertainment’s Future?

So many of his songs were prescient providing a glimpse of his version of the future before one of Dylanamp8217s other fans Bruce Springsteen wrote as a lyric amp8220none of this has happened yetamp8221I wonder what the now octogenarian Dylan thinks of whatamp8217s going on in the media and entertainment industry I can think of two of his songs amp8220The Times They Are aChangingamp8221 and amp8220A Hard Rainamp8217s a Gonna Fallamp8221 that are almost perfectly applicable to the tumultuous environment in which we are envelopedHeadlines about cord cutting the departure of advertising revenue being vacuumed up by Big Techamp8217s digital platforms the questionable financial viability of many streaming platforms the unknown impact of artificial Intelligence on virtually every aspect of the industry from content creation to balancing the books and predictions of another round of consolidation among players from all sectors of the industry make me want toAdmit that the waters around you have grownAnd accept it that soon youamp8217ll be drenched to the boneAnd we better start swimming or weamp8217ll sink like a stoneamp8230I canamp8217t get over the feeling that media and entertainment companies are on the cusp of an industrial revolution It seems to me that the whole industry is reinventing itself on an almost daily basis As someone whoamp8217s still relatively new to the community but who has been an avid consumer of MampampE products for six decades amp8211 it is both frightening and fascinatingFrightening because I donamp8217t really know whoamp8217s leading the charge for change consumers investors visionary leaders false prophets or where it might end up I fear that for many of those companies and individuals who donamp8217t start swimming pretty soon the outcome could be devastatingFascinating because one of the greatest benefits of being the CEO of MFM is the opportunity I have to surround myself with incredibly intelligent people who can help me better understand the underlying forces driving us in a new directionLetamp8217s take AI for instance I served as the moderator of the MFM Regional Meeting in Washington DC on October 18 The topic for that session as well as for our Regional Meetings in Atlanta on October 26 and Los Angeles on November 15 was amp8220AI and is impact on you your company and your careeramp8221I captured one key point from each of the four panelists that stuck to me like a Dylan lyricamp8220Start the move to utilize AI with one project not the entire portfolio If you donamp8217t do it well on your first try you risk losing the confidence of your entire team for using it on additional projectsamp8221amp8220Youamp8217re not purchasing a pilot youamp8217re purchasing a copilot Someone who helps the pilot manage the flight more effectively and better serve the passengers When something goes wrong amp8211 and it will amp8211 youamp8217re still going to need Captain Sully to land the planeamp8221amp8220AI is a great assistant for the bad guys tooamp8221There is a bigger risk to consider the risk of falling too far behind by not utilizing AIamp8221This column might seem a bit like a Dylan song meandering along seemingly random maybe even confused Thatamp8217s because this observer is watching the maelstrom from an interesting vantage point trying to help financial professionals in the media and entertainment industry see the signs read the tea leaves and You are learn how to adapt to the changing climate rather than be overwhelmed by itamp8220I saw a highway of diamonds with nobody on itI saw ten thousand talkers whose tongues were all brokenAnd itamp8217s a hard rainamp8217s agonna fallamp8221Posted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Did Dylan Predict Media and Entertainment’s Future?

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Joe Annotti

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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Did Dylan Predict Media and Entertainment’s Future?

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