At the recent AT&T Relevance Conference, where Xandr was introduced as the new identity of the company's advertising business, former New York Yankees' Captain Derek Jeter (now founder of The Players Tribune) shared his insights on the intersection of success in sports and success in business. He shared the stage with and was interviewed by former Yankee legend Dave Winfield (pictured top left with Jeter). Jeter was followed on stage by actress and web series creator Issa Rae of HBO's Insecure who offered guidelines for more effective advertising.
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