Watch Now: Deep Dive On Addressability Webinar for Marketers, Agencies and TV Executives

The webinar features Larry Allen vice president ampamp general manager addressable enablement Comcast Advertising Elizabeth Crotty executive director product development ampamp management Cox Media and Malia Moran group vice president strategic product management Spectrum ReachquotIt39s important to communicate and educate the hundreds of media buyers and thousands of advertising decisioninfluencers about this complex and evolved opportunity that has entered the media mainstream and is a core part of all television plansquot said Myers who has built the industry39s most uptodate library of thought leadership and educational insights on addressable TV fully searchable at wwwMeetingPrepcom quotAddressable TV bridges the gap between legacy and digital advertising and a holistic approach is essential to build a sustainable and scalable ad buying modelquot he points outThe webinar discussion will focus on the On Addressability playbook and serve as a quothowtoquot on leading addressable advances for brand marketers agency professionals and media executives Educational insights will includeHow to adopt and use the On Addressability playbookHow to develop a gotomarket strategyHow agencies can partner and assure smooth implementation of addressable strategiesHow network TV programmers are integrating their inventory into Addressable TV availabilitiesWhat the obstacles are for agencies and marketers and what are the tools available to address and overcome themWhat measurement tools and resources are now available and on the nearterm horizonHow can agencies best prepare and upskill their teams to assure Addressable TV is well represented in the TV media mixMarcien Jenckes president advertising Comcast Cable commented quotEveryone in the advertising ecosystem has a role in bringing TV addressability to fruitionamp8212from the advertisers who adjust their TV strategies to include its emerging capabilities to the programmers who provide their inventory to the many technology enablers in between who make it happen But we realize that it begins with us amp8212 the distributorsamp8212who bring the ads to viewers39 households each day It is incumbent upon us to lay the groundwork and set up the infrastructure to truly 39turn on39 addressability for the industry in a way that is secure scalable and effectivequotFor interviews about the webinar or with Jack Myers contact Dianemediavillagecom To learn more about MediaVillage39s education and diversity programs visit AboutMediaVillagecom

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Watch Now: Deep Dive On Addressability Webinar for Marketers, Agencies and TV Executives

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