Crown Media's Stephanie Versichelli on How the Beloved Brand Is Gaining Power Through an Elegant Evolution (Video)
When we hear the name Hallmark, many of us think of cards and holiday movies. Embracing its core values of kindness, positivity and authenticity Crown Media Family Networks has earned a deep respect and love from its sizeable audience. Senior Vice President of Advertising Sales, Stephanie Versichelli, embodies these traits and is helping the brand rise to new heights through unique and powerful integrated partner programs that immerse viewers into full 360 experiences.
The company has also seriously delivered when it comes to diversity and equity. President and CEO Wonya Lucas demonstrates that company culture truly starts at the top. Keep your eyes open later this summer as the launch of their new franchise, Mahogany, on Hallmark Movies & Mysteries, brings the popular card line that represents experiences of Black culture to life. The content will be like no other.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
Kate Byrne
Kate Byrne is the Chief Growth Officer for Community and Partnership at Goodlight Capital, creating the future of Venture Capital to be more equitable, scalable, and impactful by providing capital and more for under represented Founders and Advisor to PlusMe…
