Being in the right place at the right time is all about luck, correct? If that’s the case, then why do people also say, “Luck favors the prepared”? We all know this, but what it means to me is that being prepared allows you to make the most of whatever happens in a place and time. Now, why be prepared for something, unless you want to slant the outcome to your favor and better achieve success in your endeavor? If we think like Covey, then we have to begin with the end in mind.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.