Cricket, once a staple of American sports culture, finds itself at a pivotal juncture. Despite historical popularity, modern perceptions of cricket in America grapple with misconceptions and cultural disconnects. In the face of these challenges, cricket in America has seen a not-so-quiet resurgence in the past few years. Yet, the landscape is shifting as stadiums emerge nationwide, and the sport’s inclusion in the LA 2028 Summer Olympics heralds a burgeoning revival. This resurgence is mirrored in viewing trends, with cricket’s viewership surging, underscoring its potential to reclaim its place in American hearts. However, for cricket to truly cement itself in the mainstream, a concerted, industry-wide strategy is necessary. The points below, developed in collaboration with Willow’s Head of Marketing, Kelly Morshead, focus on accessibility, awareness, innovation, and fan engagement to ensure cricket’s American resurgence is more than a short-term fad.
Cricket's Big Pitch, or Bowl, for American Audiences
