Doing good is not only good for your purpose journey, it is also a key driver of profitable growth. We have seen a number of players in the advertising ecosystem commit to purpose-driven marketing that aims to hit the trifecta -- people, profit and planet. Simmy Bhargava, Content Director at dentsu good, explains in this episode of "Storytelling Revolution" that she and her team are dedicated to social impact, with the vision to create a better and more sustainable world for everyone. The group believes in the premise that "when belief meets behavior, a kinder connectivity is formed."
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All… read more