COVID-19: Should Companies Mix Marketing with Public Health and Safety Messages?
Should the Chief Marketing Officer issue public messages about what the organization is doing in terms of public health and safety? Craig Carroll, Communications Institute Leader at The Conference Board, chats with a team of experts, with a view from three perspectives: marketing, communications, and corporate social responsibility.
Hosted by:
Craig Carroll, Communications Institute Leader, The Conference Board
Participants:
Steve Dowling, former Vice President, Communications, Apple, and former Silicon Valley Bureau Chief for CNBC
Colin McConnell, former Chief Brand Officer with Prudential
Kelly Semrau, former Senior Vice President, Global Corporate Affairs, Communication and Sustainability, SC Johnson
Listen to the podcast here.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
