Consumer Rewards and More Upfront Matters at Canela Media

In just under a half-decade, Canela Media went from the conception of founder/Chief Executive Officer Isabel Rafferty Zavala to rising Spanish-language/bilingual TV player, operating a suite of services reaching U.S. Latinos through smart TV sets, devices and multichannel bundles. For the second consecutive Upfront Week, the company staged an opening day luncheon presentation May 13 at Avra, the popular restaurant across the street from Radio City Music Hall (and setting for Allen Media Group's mid-April gathering).