Watch Now: “Confronting Ageism in Media and Advertising”: Dychtwald, Feldman, Reinhard, Hubbell Join Jack Myers Leadership Conversation

quotFor decades marketers have focused on younger generations ignoring anyone 55 and overquot says Myers quotWhile brand marketers target the Boomer audience media buying remains locked into artificial and nontransparent economic deceit Boomersamp160control the largest concentration of personal wealth yet there is clear conscious bias in targeting less valuable audiences This Leadership Conversation with four of the most highly respected experts in their fieldsamp160should be considerably eyeopening to marketers agency leaders and media companies who fail to appropriately address ageism Find out why businesses shouldn39t continue to ignore this large and growing marketquotDr Ken Dychtwald is a psychologist gerontologistamp160and bestselling author of 17 books on agingrelated issues including What Retirees Want A Holistic View of Life39s Third Age a book representing a longtime collaboration between authors Ken Dychtwald and Robert Morison For an excerpt go to httpswwwmediavillagecomarticlethelongevitybonustheupsideofaging Since 1986 Ken has been the founder and chief executive officer of Age Wave a firm created to guide companies and government groups in productservice development for Boomers and mature adultsSusan Feldmanamp160is the founder of In the Groove and cofounder of One Kings Lane a goto destination for home and interior design shopping for millions of people Susan is passionate about shining a light on the talent beauty vibrancyamp160and genius of agedefying women and creating a community that celebrates and engages the female genderPeter Hubbell is founder and chief executive officer of BoomAgers the world39s leading ad agency dedicated to understanding aging consumers as well as a columnist for MediaVillage quotThe Age of Agingquot He is also the author of two awardwinning books in his Age of Aging series amp8212 The Old Rush Marketing for Gold in the Age of Aging and Getting Better with Age Improving Marketing in the Age of AgingCreative advertising legend Keith Reinhard is chairman emeritus of DDB Worldwide He was responsible for McDonald39s quotYou Deserve a Break Todayquot and for the Big Mac tongue twister quotTwoallbeefpattiesspecialsaucelettucecheesepicklesonions on a sesame seed bunquot He also penned State Farm39s longrunning theme quotJust Like a Good Neighbor State Farm Is Therequot Under Reinhard39s leadership more than 100 DDB agencies around the world have won quotagency of the yearquot recognition for the excellence of their creative output Reinhard and his team took an early and active interest in new and emerging media creating Tribal DDB which today is one of the world39s leading digital agencies Reinhard and his team also partnered with filmmaker Spike Lee to form Spike DDB a successful agency focused on the urban marketJack Myers Leadership Conversations support the MediaVillage Media Industry Advancing Diversity Education Fund helping to underwrite ten industry nonprofit organizations and initiatives focused on advancing diversity from advocacy to activism Past Leadership Conversations can be found by visiting MediaVillagecom and clicking on View All Conversations OnDemand ampamp Register for Future EventsFor interviews with Jack Myers the world39s leading media ecologist and noted expert on generational and gender shifts and to learn more aboutamp160AdvancingDiversityorg39s programs contact DianeStefani19gmailcom

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Watch Now: “Confronting Ageism in Media and Advertising”: Dychtwald, Feldman, Reinhard, Hubbell Join Jack Myers Leadership Conversation

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"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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Watch Now: “Confronting Ageism in Media and Advertising”: Dychtwald, Feldman, Reinhard, Hubbell Join Jack Myers Leadership Conversation

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