Comcast RISE Has Helped Thousands of Small Businesses to Thrive ... and There Is Much More to Come

How successful has Comcast RISE been so farPooja Midha Very Since 2020 Comcast RISE has awarded 13000 recipients in more than 1300 cities spanning 38 states 110 million in monetary marketing and technology grants These recipients include all types of business owners spanning restaurants barber shops childcare centers retail stores and moreIt39s been incredible to watch as these small businesses have continued to grow and scale their businesses We39ve been shining a light on their progress through various marketing and communications efforts It39s inspiring to know and learn about each of their journeys the challenges overcome and sacrifices made as they achieve success We are so excited about where the program is going and looking forward to awarding another 500 recipients in the summerWhat makes this program unique and why is it personal for youThis is a special program to so many people for so many reasons For me it39s extra special to be an executive sponsor because in many ways I hear the stories and values of my own family reflected in many of our recipients My grandfather was the owner of a small business which was later where my uncle and cousins worked My parents were immigrants as well as entrepreneurs themselves Working on this program often brings me back to the way I grew up and the incredible rise I saw my own parents go through I also grew up in a small city where small businesses like my parents39 favorite coffee shop our local repair store and hairdresser were a huge part of creating community So for me this work feels personal I am so grateful to be a part of the impact this program makes for so many and proud to work for a company like Comcast that makes such work possibleWhat outreach did Comcast RISE do to promote this among entrepreneurs inside and outside Comcast39s cableXfinity marketsOur team partners with a multicultural digital marketing agency to promote the program on a national scale Additionally we work with nonprofit partners across the country to assist with promoting the program to eligible small businesses locally There are also TV spots running on Xfinity and a dynamic outofhome campaign with billboards featuring Comcast RISE recipients across the country including a huge one right in Times Square Our communications teams also does significant outreach to both national and local press to secure media coverage of the program with a call to action for small business owners to applyThis year we produced The Road to RISE a documentary that premiered in February It follows the lives of four small business owners on their journey to achieving their dreams The documentary really brings to light how these entrepreneurs find success It39s not only inspirational but a good reminder to audiences everywhere of the power of perseverance and the impact of Comcast RISE So essentially our approach has been to use every means possible to get the word out and get as many people as possible engaged with the programBeyond grants how does Comcast RISE support entrepreneursWe know the monetary component of the program has tremendous impact but the needs of these small business owners and the program39s impact goes well beyond investment Comcast RISE takes a comprehensive approach to help strengthen and empower these Our investment in their success goes beyond grants to include technology marketing and other services Comcast RISE also is really focused on education and there39s nothing more empowering in this world than education The program is not just about quotwinningquot and moving on it39s about giving small business owners the tools and the opportunity to learn how to build learn grow and sustain their business and successWill this project continue to support its firstwave entrepreneursYes Recipients from our latest round announcement are still receiving their awards which include one or more of the following resources 12months of service from Comcast Business business consultation services and media campaign support from Effectv All program recipients also receive ongoing support through promotional listings on ComcastRISEcom and a monthly newsletter with business insights and resources As they transition from pandemic recovery to a focus on expansion and growth we will continue our efforts and help an even broader range of small businesses with a continuing interest in diversity inclusion and community investmentWhen it comes to the future of the program there39s still so much more to come Comcast RISE isn39t just a campaign or a moment in time it39s an ongoing commitment to our communities The program is also part of Comcast39s larger Project UP initiative which is all about closing the digital divide and building a world of unlimited possibilities We39ll continue to do this work and help make sure that small businesses have the opportunity to succeedClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Comcast RISE Has Helped Thousands of Small Businesses to Thrive ... and There Is Much More to Come

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