Clear Channel Outdoor: How Brands are Reimagining the Out-of-Home Experience (VIDEO)
As brands seek new ways to break through with consumers, they're showing a renewed interest in not only out-of-home (OOH), but also an artistic technique from the 16th century known as anamorphic illusion.Whether it's Netflix making a splash in Times Square for its Outer Banks Season 2 premiere, Balenciaga collaborating with Fortnite to create a dual virtual / real-world experience, or Heinz stunning ketchup lovers with its new packet roller on the big screens in Las Vegas, what do all these brands have in common? They're reimagining the outdoor canvas in an unmissable and unforgettable way using this remerging artistic technique.
Mike McGraw, Senior Vice President and Executive Creative Director, Clear Channel Outdoor tells us how OOH is helping brands push the boundaries of their storytelling around the world.
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Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All…
