CJ Acquires Influencer Networking Platform Perlu
CJ, a global leader in performance marketing and division of Publicis Groupe, today announces the acquisition of Perlu, a Syracuse, New York-based influencer networking and technology platform, focused on the creator community. Founded in 2017 as a subsidiary of digital marketing company Terakeet, Perlu's unique platform and service enable companies to activate, network, and collaborate with a dynamic community of influencers providing brands with the fastest, most effective means to find and engage with trusted, active influencers in every category, choosing their qualification criteria to target their needs, and attracting the right influencers for the brand.
Perlu will become part of CJ and integrated into its 'CJ Influence' offering, which includes global content creators and full-service CJ account teams that work on behalf of CJ clients to drive brand performance. CJ's leading performance technology will also serve as the backbone of Perlu's creator community to drive further commerce growth. Combined with CJ and Publicis Groupe's platforms, growth-driving engines, and offerings, clients will have an even more robust connection between affiliate and influencer marketing efforts driving more accountable sales and deriving better insights into the full customer journey.
Integrating Perlu alongside an existing strategic partnership with CreatorIQ and CJ's growing influencer and creator global distribution network through partnerships with LIKEtoKNOW.it (LTK), Find Your Influence, MagicLinks and more, strategically positions CJ's clients to scale always-on creator programs with smart recruitment, automated creator payments, and an end-to-end performance view.
Initially, Perlu will retain its name and organization as it is integrated into CJ over time. Perlu serves diverse clients and supports leading e-commerce, CPG, Food & Beverage, and other brands across North America. Their influencer network is global. In addition to the company's Syracuse headquarters, Perlu's employees are spread out across Illinois, New York, New Jersey, and South Carolina.
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