Every financial executive in the media and entertainment industry that’s worth their salt will tell you that market forces are driving companies across the spectrum to enact digital transformation that eliminates redundancies, reduces cost, enhances customer experience and increases shareholder value. In this interview, MFM president and CEO Joseph Annotti discusses this topic with Leo Rohlinger, Executive Director of Industry Solutions Strategy for Oracle. Rohlinger led one of the best attended and highly rated Breakout sessions at the recent MFM Annual Conference and works with media and entertainment industry executives to implement such transformations in their own companies.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Joe Annotti
Joseph Annotti is President and Chief Executive Officer of the Media Financial Management Association. He is responsible for day-to-day leadership of the organization, interfacing directly with the board to develop and implement its strategic plan. Annotti, … read more
