Las Vegas -- After surveying consumers around the world, German auto supplier Bosch found, according to Markus Heyn, a management board member, “On a fundamental level, people want more options for mobility and less stress.” They want to press a button on their smart phone and an automated car arrives, opens its door and greets you by name, he said. That explains why Bosch and many of the suppliers and auto companies exhibiting at the 2019 Consumer Electronics Show are featuring self-driving technology in their presentations. And it confirmed we’re in the early stages of a major shift in transportation, with big changes ahead for how cars are sold, marketed and advertised. Hyundai and Ford are both talking about wanting to be thought of as mobility companies, not auto manufacturers. It’s all in serious flux, with even car ownership no longer a guarantee.
CES 2019: As Cars Drive Themselves, Major Marketing Disruption Is Ahead
