CES' Humanistic Side Emerges as Ad Community Honors Diversity and Inclusion

Rather than giving speeches that personify typical awards presentations, the eight Advancing Diversity Hall of Honors inductees engaged directly with the event attendees, serving as provocateurs in the Sundance Institute Theater Program experience Creative Tensions^TM that asked them to share their perceptions and attitudes toward "otherness" as both a positive and negative force.  With no chairs or tables, the audience moved across and around the massive ARIA Hotel conference hall to reflect their attitudes and responses as the provocateurs voiced their own personal stories.  The hour of surprising intimacy continued into post-experience networking, when the industry leaders-turned-provocateurs engaged in conversations with guests who were eager to express their emotional responses to the honorees' comments.

The Advancing Diversity Hall of Honors recognizes individuals, companies and organizations that have made consistent and successful commitments to advancing diversity and inclusion.  Recognized for activating change and inspiring others were Kat Gordon, Founder and Chief Executive Officer of The 3% Movement; Marc Pritchard, Chief Brand Officer, P&G; Ricardo Marques,Vice President Marketing, Budweiser; Diego Scotti, Chief Marketing Officer, Verizon; Liliahn Majeed, Vice President - Diversity and Inclusion, NBA; Bob Liodice, Chief Executive Officer, Association of National Advertisers; Madonna Badger, Chief Creative Officer/Founder, Badgers & Winters, and Alma Har'el, Director/Founder, #FreeTheBid.

"These executives share a common perspective on successful advances in diversity and leadership," Myers pointed out in his brief introductions. "They've all proven and have been open in communicating that diversity and inclusion is good for business.  P&G, Budweiser and Verizon have integrated messages of inclusion not only into their hiring practices, but in their marketing, advertising and brand strategies.  All the 2019 inductees have invested in developing and implementing consistent, scalable and sustainable programs that directly support and advocate for greater diversity in the industry and society.  They're also dedicated to the belief that all those at every level and in every role within the industry need to be engaged in attracting, retaining and supporting a diverse and inclusive workforce."  (Their personal stories can be read here.)

"It's in this spirit of engagement," Myers added, "that we invited Sundance Institute to join us and curate a Creative Tensions."

Reaction to the experience was inspired, energizing and reinforced a commitment to inclusion.  Tim Bajkiewicz, Ph.D. at the Virginia Commonwealth University's Richard T. Robertson School of Media & Culture, who was one of 50 educators and students invited by MediaVillage, summed it up best: "I've attended a zillion diversity and inclusion events and what we just did was the best one, bar none.  It was participatory and thoughtful without being irritating.  I'm flashing back to a lot of award shows that I've attended where I am sitting in a chair and someone is at the front of the room and it's dreadfully boring and not really moving the needle when it comes to the importance of diversity and inclusion."  Each of the inductees also acknowledged that, while the Creative Tensions required them to take a risk and be unrehearsed, it was among their most moving and personal experiences.  Many participants agreed.

The Advancing Diversity Honors program was followed by MediaVillage's Inclusive Talent Job Fair offering opportunities for diverse candidates to meet recruiters from some of the world's highest profile agencies, tech companies and media brands.  Nearly 100 candidates attended, including some who flew from as far away as Ithaca and Atlanta specially for interview opportunities with Active International, BSSP, Crown Media, Dentsu Aegis, Facebook, FreeWheel, Google, Greenspun Media, Publicis Media, Sinclair Broadcasting, Sundance Institute, Turner, Twitter, Univision, Viacom and Xandr.  Sinclair's Las Vegas station KNSV highlighted the importance of the job fair.  (Watch here.)

"Diversity is such huge part of media and what we do; that's the main reason we're here," said Jessica Mann of Turner's Ad Sales Division.  "We don't just look at diversity as gender or race but also as background.  The media industry can be a big fraternity and we're really trying to change that. We've seen lots of candidates tonight and it's really incredible."

Twitter recruiter Jon Gulick shared, "I focus on campus recruiting so one thing that's been especially nice for me is meeting educators.  One educator will reach hundreds or thousands of students."

Underwriters of the Advancing Diversity Hall of Honors program include Active International, AMC Networks, Ascential, BSSP, Budweiser, Comcast FreeWheel, Crown Media Family Networks, Dentsu Aegis Network, Facebook, Google, Greenspun Media Group, Hulu, Interpublic Group, MediaVillage, NCC Media, Nielsen, VerizonMedia, Publicis Media, Sinclair Broadcast Group, SJR, Sundance Institute, Turner, Twitter, Univision, VaynerMedia, Viacom, The Walt Disney Company and Xandr. A portion of the proceeds funds the Jacaronda Foundation, a 501c3 Inclusive Talent College Loan Relief Fund.

Photo at top:

Left to right, top row:  Liliahn Majeed, Marc Pritchard, Kat Gordon, Ricardo Marques, Madonna Badger, Bob Liodice
Left to right, bottom row:  Diego Scotti, Alma Har'el, Jack Myers

Photos above, top to bottom:

Jack Myers addressing the crowd
Katie Couric, Mark Pritchard, DK Bartley and Ricardo Marques
MediaVillage Inclusive Talent Job Fair

Photo credit:  Cashman Photo

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