CES 2019: A Preview of Life in 2022?

This time though the real magic came from the interoperability of technologies that unify experience rather than from individual objectsamp160 That interoperability will be unlocked in practical terms byamp1605G which will be ubiquitous by 20212022amp160 Its arrival signals the beginning of the real time zero latency era on which complex codependent device ecosystems from the smart homeamp160to intelligent stores and autonomous vehicles dependTheamp160foundational components of a fully connected andamp160augmented life are now advancing in bandwidth simulation and intelligence combined with cameras and sensors that interpret as well as record andamp160withamp160displays that serve as multifunctional surfacesamp160 You could see allamp160of that at CES 2019Most easily this new age might be referred as the age of assistanceamp160 Not assistance narrowly definedamp160by quotvoicequotamp160interfaces alone rather byamp160assistance defined as broadly distributed active passiveamp160timely and anticipatoryamp160responsivenessamp160 Some of these forms of assistance willamp160be useful but prosaic like manyamp160Alexa skills todayamp160but others will be genuinely life enhancing and even lifesavingamp160When Facebook became a commercial entity late in the last decade Mark Zuckerberg coined the expression quotsocial by designquotamp160amp160By 2021amp160we can expect quotassisted by designquotamp160to be utterly pervasiveamp160 Sensors will keep us in the right laneamp160 Cameras will monitor foot traffic congestion by aisleamp160 Data embedded in packaging will assist us simultaneously in recipe planning health advice and shoppingamp160by connecting to our health appsamp160refrigerators and calendarsamp160 Two years is enough time for every pack of every product for every garment and for every service to add assisting and discoverable dataamp160 This represents a considerable opportunity for the marketer that can be simultaneously transparent and capable of personalizationamp160 For those that can39t consumer expectations may be hard to meetIt39s not possible to call the winner in the assistance race as it seems likely that devices will as a standard be assistant agnosticamp160 It39s hard to imagine an Alexa user buying a device that only responds to Bixbyamp160Samsung39s proprietary helperamp160While full of potential the assisted augmented life is not without societal risk2018 was technology39s quotannus horribilisquotamp160from the standpoint ofamp160damagedamp160corporateamp160and sectoramp160reputation arising fromamp160data breaches oramp160platform manipulation by bad actorsamp160who threatened publicamp160safety andor brand reputations amp160Thereamp160was no quotethics boothquotamp160in the Las Vegas Convention Center butamp160there is a growingamp160needamp160among market participantsamp160toamp160demonstrateamp160strong social responsibility amp160This must underpinamp160howamp160applications of every kindamp160are applied and connectedThe two biggest fears beyond data security itself and exploitation by bad actorsamp160areamp160privacyamp160threatsamp160andamp160possible discriminationamp160resulting fromamp160participating or not with personal data collection and sharingamp160amp160Most people would be happyamp160to pay less for healthcareamp160andamp160mostamp160insurers are willing to enable thatamp160ifamp160due diligence inamp160selfcare canamp160beamp160provenamp160 Butamp160not everyoneamp160willamp160enjoy the idea ofamp160choosing betweenamp160their privacy or paying the priceSimilarly the same smart camerasamp160keeping intersections safe and providingamp160vital information for first responders might also provide location data to governments and othersamp160whichamp160peopleamp160would prefer to keep privateamp160 Of courseamp160large parts of the populationamp160won39tamp160have the opportunity to optin as access toamp160much ofamp160the underlying technology of the assistance ecosystem will remain out of the reach of all but the most economically advantagedSo as another decade heads to a closeamp160we seem to be on a twotothreeyearamp160runway to aamp160trulyamp160connected futureamp160 More importantlyamp160we have a runway of similaramp160length to align ethics and policy around theamp160implications of that futureamp160This commentary was cowritten by GroupM Global Chief Product Officer Jack Smithamp160 jkellonsmithPhotos courtesy of Rob NormanClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers amp160

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CES 2019: A Preview of Life in 2022?

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Rob Norman

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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CES 2019: A Preview of Life in 2022?

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