Capturing Human Stories in an Unstable World (Video)
In this special episode of the Storytelling Revolution we talk to Leland Vittert, news anchor at NewsNation Network, a national news and entertainment cable network reaching 75 million television households across the United States. Vittert is no stranger to war zones, having covered the Arab Spring on the night Mubarak left power in Egypt and then Gaddafi's counterattack in the besieged city of Misurata in Libya. In 2014, Vittert covered Eastern Ukraine as Russian-backed militias took over parts of the country. Covering the Russian invasion today is of personal significance to him, given his family's Ukrainian roots and heritage.
Vittert reminds us to think about the significance of asking "why" when reporting a story -- and how marketers can use that framework to create more compelling stories that differentiate and connect through human emotion. He often asks that question during his show, On Balance with Leland Vittert, using an intellectual, balanced and always human lens to explore the breaking stories of the day.
Watch this interview about the power of journalism, the courage required to get to the truth and the importance demonstrating empathy in the darkest moments of humanity.
On Balance with Leland Vittert is telecast weeknights at 7 p.m. ET on NewsNation Network.
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Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All…
