Phil Thomas, Chairman of Cannes Lions, knows you're not yet prepared to plan your next industry gathering, but believes there's light at the end of the COVID-19 tunnel. The Ascential executive shares his update and perspective in a wide-ranging Leadership Conversation with Jack Myers. In addition to Cannes Festival, the Ascential family includes WARC, MediaLink and FinTech.
Phil and Jack discussed these topics and more:
- Current media and advertising economic outlook for Q3 and beyond
- Why and how the decision was made to cancel Cannes Lions 2020 and forego 95% of revenues
- Philosophy on digital events and what events will be like in 2021 and beyond
- Plans for other Ascential events, including FinTech in Amsterdam and Las Vegas
- Ascential's learnings on how to navigate and manage through a crisis
- Shift in corporate B2B priority from growth and scale to resilience and sustainability
- How to right-size businesses and re-engineer the base with human connectivity
- The Flight to Quality
- The role of creativity and purpose-led brand marketing