A new player on the Upfront presentation circuit was among the organizations making their case on day one of big 2021 presentation week Monday. Latino-owned entity Canela Media used its time between NBCUniversal and Fox’s respective showcases to introduce its year-old linear mothership service and multi-channel bundle, both reaching households through smart TV sets and gadgets.
The Big Message: Canela is out to super-serve Latino consumers and sponsors willing to support their expanding TV tastes. “You can make an impactful difference with these audiences,” asserted Isabel Rafferty Zavala (pictured below), Canela’s founder and chief executive officer, who labels her enterprise the first to be under Hispanic and female Hispanic ownership. Also, on both its linear and multi-network platforms, an assortment of Spanish-language and English-language content directed to Latinos is available.