Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities

The ability to orchestrate traditional and next generation TV campaigns is core to any modern advertising campaign However advertisers are challenged with understanding which devices belong to the same household because of the multiple settops connected TVs streaming boxes full episode players and mobile apps that provide access to premium content Complexity in planning activating and measuring national TV campaigns has increased as viewing platforms and viewing preferences continue to fragment4INFO39s data activation platform incorporates patented audience graph technology that resolves multiple TV devices back to a household This highly accurate matching fabric enables national TV advertisers to deduplicate and map audience segments into the full universe of television providing a more precise measurement of targeted reachquotViewers are engaging with premium TV across more devices and services than ever before In response advertisers and agencies require a unified view of their TV campaigns to get the clearest picture of brand reach and engagementquot saidamp160Nick Troiano CEO of Cadent quotThe integration of the 4INFO household graph and its OTT capabilities with the Cadent Advanced TV Platform creates the industry39s only unified platform for all forms of datadriven television amp8211 cable broadcast addressable STB OTT and connected devices at true national scalequotCadent and 4INFO have been technology partners since 2018 and over the past year have more tightly integrated 4INFOs dataactivation capabilities into Cadent39s buyside TV planning and activation platform 4INFO technologies will help national advertisers build higherperforming datadriven television campaignsquotAs an existing 4INFO partner TEGNA looks forward to continuing to work with Cadent as we drive innovationamp160across our business including our leading OTT advertising platform Premionquot saidamp160Tom Cox senior vice president TEGNA IncquotCadent39s scale across all forms of advanced TV will further 4INFO39s mission of enabling unified audiences at scale that are fully actionable across screens and propertiesquot said Tim Jenkins CEO of 4INFO quotWe are pleased to continue our journey helping advertisers evolve their television advertising as part of CadentquotThe transaction was completed today and terms were not disclosedAbout CadentCadent powers the evolution of TV brand advertising We provide marketers agencies operators and media owners with datadriven solutions for buying and selling TV advertising By connecting brands with opportunities across national inventory sourcesamp8212cable broadcast and OTTamp8212our technology improves efficiencies and boosts the results of linear addressable and crossscreen campaigns For more information visit cadenttv or follow CadentTVAbout 4INFO4INFO is an identity and media solutions company solving the digital and TV convergence 4INFO39s platform powers peoplebased marketing with its patented Bullseye IDamp174amp8212 a persistent accurate match key that maps consumers to all of their connected devices in a household as well as to valuable consumer data including CRM data amp8212without compromising privacy 4INFO provides customers superior match rates for their data which allows them to use it at scale for both advertising and marketing purposes 4INFO is headquartered in San Jose California with offices in New York and Detroit To learn more visit 4INFOcomClick the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities

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Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities

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