Media empire builder Byron Allen entered the in-person New York City Upfront arena April 26. The decision to showcase Allen Media Group's assortment of TV ventures before a gathering of advertising industry officials and media journalists follows two years of producing virtual Upfront spotlights on black-owned TV and digital enterprises, and participation in ad agency Magna's Equity Upfront event earlier this year. The setting for this lunch-hour affair: Multi-level restaurant Avra on the corner of W. 50th St. and Avenue of the Americas.
Byron Allen's Upfront Message: "We're Changing the Game. We're Making History."
