In my Legends & Leaders interview with Byron Allen, he expands on his three-decade mission to increase advertising investments in Black-owned media with a direct warning to the CEOs and CMOs of every leading brand marketer. With Allen's success in driving cable distribution growth; his acquisition of Black News Channel and the expansion of The Grio; his massive investment in HBCU GO Sports, The Weather Channel en Español and Local Now 27 broadcast television stations; plus multiple content-specific .tv branded websites and assets, most executives who have failed to pay close attention to Allen's vision and warnings have learned to regret it. In our conversation, Allen shares a clear vision for the future of Allen Media Group and for Black-owned media. His warning is to all those, and especially to corporate CEOs and CMOs, who continue to accept and fail to act on institutional bias in their advertising investments. Watch my engaging, entertaining and very serious conversation with Bryon Allen above.
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