But Wait, That's Not All … The Big Winners of Super Bowl LVII

Turning to the commercials It39s been reported that the cost of a 30 was 7 million Now as most of you insiders know there are a lot of ways to get to that number especially as an Upfront advertiser Let39s just go with the cost of an ingame spot which is near an alltime high as the Super Bowl telecast remains the only few hours of the year where you can reach hundreds of millions of slightly to more than slightly inebriated fans around the globe that are actually watching critiquing and socializing their thoughts about your commercialAccording to the USA Today Ad Meter there were 51 ingame ads of which 80 were for some ecommerce fashion app that I39ve never heard of called Temu Ok so I exaggerate a little I counted and I call on the Interwebs to freely correct me at least four ads for Temu in the game including the post show The ads with the tagline quotShop Like a Billionairequot are bright with fun colors with a catchy jingle and to their credit clearly communicate the value proposition of the app What the commercial does fail to mention is that Temu is a subsidiary of a Chinesebased company which led me to think that perhaps the balloons we39ve been shooting down were all just a promotional campaign to support Temu39s big Super Bowl push Ok so I don39t really think that but given the current political climate the app will be banned by the University of Texas members of Congress and state government officialsRead Ed Martin39s take on the Super Bowl ads hereThis year it39s safe to say that the game went to the dogs The Farmer39s Dog to be specific which nearly had me wiping away small tears as nothing guilts you into buying higher quality dog food than a sixty second life montage reminding you that your beloved pet will go to that great kennel in the sky a lot sooner if you don39t use my productAmazon pulled a Shyamalan leading us to think that the COVID Cujo wannabe dog that you purchased was going to be sent back only to see the sequel Son of COVID Cujo delivered with one day shippingPepsi gave up its coveted half time spot to Apple Music only to invest 1214 million to ensure that we will never be sure if the spokespeople they pay actually like their product or not Interesting strategy And Rihanna dressed as a Red Delicious apple reinforced the brand and delivered a great halftime show with a bunch of Oompa Loompas And she subtly announced to the world that she will be delivering something else in about six months CongratsBusch had a legit winner last night with a deadon combination of irony and parody with its spot featuring Sarah McLachlan Beer sales may not spike but ASPCA donations were through the roof I actually found the spot to be brilliantly funnyIt39s good to know that the snack food we39ve been giving our kids for years may have been made in a former meth factory by Walter White and Jesse Pinkman It was cool to see Bryan Cranston and Aaron Paul team up for the Popcorners ad They weren39t the only celebs to hit the nostalgia button Alicia Silverstone showed up as Cher from Clueless for Rakuten Danny Zuko er John Travolta appeared with Zach Braff and Donald Faison for TMobile While I am sure the Summer Nights parody was done in partial tribute to Olivia NewtonJohn quotGreased Lightningquot might have been more appropriate to reinforce the theme of fast Internet speed Workday you know the Enterprise software company that recently laid off 525 people went a long way to prove that Rock and Roll is dead by highlighting rock icons from the 3970s and 3980s like Paul Stanley Joan Jett and Ozzy Osbourne but could only find Gary Clark Jr a bluesamp160 icon to represent a more recent quotrockstarquotFinally in a matchup worthy of more than the Puppy Bowl Jesus and Scientology battled it on the field of your soul which might explain why the game ended on a Hail Mary I am truly hoping for an epic rematch between the two next year when the game is held in Sodom I mean Las VegasI39m off to eat some Popcorners amp8230But Wait That39s Not AllPlanters should have let Mr Peanut stay dead and can someone please tell Snoop Dog that while we love him the Super Bowl and CES are two places we don39t need to see him for a whileMmm these Popcorners are addictiveClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

But Wait, That's Not All … The Big Winners of Super Bowl LVII

Author

Publish date

Channel

Jeff Minsky

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

But Wait, That's Not All … The Big Winners of Super Bowl LVII

Enjoying This Commentary? There's More to Love

Jeff Minsky

TAGS:

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies