Bringing Purpose to Life Through Tech
The COVID-19 pandemic has accelerated the adoption of digital health efforts industrywide, making it essential for healthcare organizations. Debra Bass, president and global CMO at Nuvo Group, has been at the forefront of this transformation, as she and her team focus in an important area of women's health, maternal fetal health, with "a bold ambition to reinvent pregnancy care for the 21st century with new technology, tools and practices that give every life a better beginning."
A former Procter & Gamble and Johnson & Johnson senior marketing leader, Bass has been behind the growth of iconic brands like Tide, Cover Girl and the J&J Baby franchise. She shares the importance of brand purpose and how it has fueled her success throughout her career. As the chief marketer at Nuvo, she is charged with disrupting a standard of maternal care that has seen little innovation in over forty years.
A global adventure traveler, Bass carefully balances her bold thinking with carefully planned strategic moves -- including how to garner the support of a discerning healthcare ecosystem that includes payers, specialists, hospital systems and importantly, patients. Bass underscores the importance of uncovering consumer pain points, getting intimate with their journey, creating emotive storylines and building a thriving community. Emboldened by the heightened interest in health and wellness tech, with digital health valued at over $100B, Bass is working to provide a safe, reliable and life transforming solution for future mothers everywhere.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All…
