Bring The Spring: Inside UPtv's Uplifting Easter Programming Slate

quotWe seek content in whatever ways we can and whatever ways are available So our offering for 39Bring the Spring39 and Easter is a mix of acquisitions and original programmingquot Campos explained quotWe39re planning months in advance What you39re seeing unfold was part of a plan that started probably in late 2022 and into 2023 Through that time we39re culling through submissions from our trusted partners who know what we try to look for in the content That39s a little bit different from our competitors We select the best ones we can and we aim to reflect what we39re trying to bring to our audience While we know there are many players in the Christmas space we39ve been able to really own the Easter season on televisionquotUP Entertainment is the destination for uplifting entertainment for passionate and diverse audiences across its many cable FAST channels and the streaming service UP Faith ampamp Family and has become known for its feelgood programming As he oversees both the production of original programming and acquiring fanfavorite series and films Campos spoke on seeking content that remains true to the company39s brand and mission quotEarly on in my career we would try to find titles that had specific messaging and maybe overthetop in some ways but ultimately it needed to be entertaining Now it needs to be entertaining and embody all the elements that we find special in the programming that we provide We like to have an offering of movies music and specials and put together what we feel is the most compelling and uplifting content for our viewersquotThis year39s lineup included three new romance films that made their cable premieres each of the last three weekends in March including A Royal Makeover starring Veronica Long and Ricky Martinez Palm Sunday featured the broadcast of the Charlton Hestonstarring epic The Ten Commandments as well as a marathon of season two of The Chosen leading up to Easter Weekend with the network premiering Dennis Quaid39s Fallen A Gospel Record for Sinners which will also feature a sitdown interview between Quaid and Southern Gospel legend Bill GaitherquotI know you39re not supposed to have favorites but I do and it happens to be this onequot he laughed quotWe have a great partnership with Gaither as part of our streaming bundle offering with UP Faith ampamp Family and Gaither TV and as part of that we have special access to be able to premiere content We rely on them often to come up with what will make a good special and when they brought this one to us we said 39Absolutely39 I didn39t realize that Dennis Quaid had such a spiritual background and this was a passion project for him I was taken aback that not only that they decided to do it but that it turned out so wellquotWhen it comes to curating content and catering it to their audience Campos shared that while they rely on traditional Nielsen ratings and viewership they look at other metrics like social media and their performance on nonlinear platforms quotWe have a digital team to see how much engagement we39re getting and a big part of what they39re doing is looking at the 39My UPtv39 app which is a way for our viewers to not just see our schedules but how they39re engaging with the content in our offerings We39re always looking to hear how our viewers are reacting to our content both from a positive standpoint like informing casting decisions as well as if we ever miss the mark We39ll address that if some content may not be received in the way we hoped The titles and series that do well we39ll bring back We have now brought back a Gaither Music TV block every Sunday morning which we did after learning from our audience that in certain parts of the day they39re more receptive to experiencing that kind of contentquotThe upcoming content part of Bring the Spring and UPtv39s Easter programming includesGood Friday amp8211 March 29The Ten Commandments amp8211 1 pm ETMary Mother of Jesus amp8211 5 pm ETDennis Quaid39s Fallen A Gospel Record for Sinners amp8211 7 pm ET amp8211 World PremierePassion of the Christ amp8211 8 pm ETPassion of the Christ amp8211 11 pm ETEaster Sunday amp8211 March 31Writing a Love Song amp8211 7 pm ET amp8211 World PremiereStellar Music of Hope Easter Celebration amp8211 230 am ETClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Bring The Spring: Inside UPtv's Uplifting Easter Programming Slate

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Juan Ayala

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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