Big Tech Encouraging Girls to Pursue STEM Careers

Research shows that while many young girls like STEM subjects -- science, technology, engineering and math -- they lose interest as early as middle school, continuing through high school and college, leading to an underrepresentation of women in STEM careers. In fact, although women make up half of the total college-educated workforce in the U.S., they only represent 25 percent of the STEM workforce, according to the U.S. Department of Commerce.  That’s why the Ad Council brought together tech behemoths -- GE, Google, IBM, Microsoft and Verizon -- as partners to launch the “She Can STEM” campaign, to encourage tween girls to pursue STEM interests.  Facebook, Twitter and Google will promote the campaign through their platforms.