Zenith U.S., Moxie, MRY Set to Surpass 50/50 Gender Equality Goal

In fact forget the end of 2019 Randolph pictured at top is a full six months ahead of schedule she told me in an interviewamp160 quotWe39re just at the start of the second quarter and we39re poised to meet our 5050 goalquot she saidamp160 How did she complete a feat so many others have yet to beginWhile achieving this kind of parity is never easy for Randolph the culture shift was less of a struggle than outsiders may have thought given the ad world39s reputation as a boys39 clubamp160 The success is due in part to the willpower of Randolph and her colleagues and to a number of male alliesBut Randolph still had to do the work of changing how leadership thought of successionamp160 quotI told everyone if I look at the succession pipeline and see there aren39t women in there I39m going to circle back until there arequot Randolph saidamp160 quotTo say you39re not pipelining some of the women on your team is unacceptablequotRethinking that succession pipeline was key when searching for a replacement for outgoing CEO Sean Reardonamp160 Randolph was thrilled when Lauren Hanrahan Global Lead of Publicis Media39s Business Development and Communications Practice and very soontobe new mother was selected for the top jobquotNot only is she an amazing woman but it means so much that they reached out to someone who is just about to become a new momquot Randolph saidamp160 quotThat tells me that we39re a company concerned about business outcomes and women39s abilitiesquotTo help develop the women who will be in these succession pipelines companies need to create an environment that encourages female employee retentionamp160 So part of the Zenith US promise regarding gender parity was to amplify women39s voices particularly in meeting settings where women often don39t receive credit for their contributionsamp160 To fix this Randolph said the company has encouraged women to echo ideas they feel aren39t being heard in meetingsSome of the pushback against pledges like the Zenith US groups comes from people who worry that gender or ethnic diversity is being put forward at the expense of diversity of thought not realizing that the different perspectives brought by female employees and employees of color are in fact diversity of thoughtamp160amp160Even something as simple as seeing a woman capably managing a team can have a big impactamp160 quotWhen you feel you39re not limited by the gender you are your world is boundlessquot Randolph saidamp160 quotThat39s the amazing contribution that women can bring to the workplacequotSimilarly important is the role of male allies in the workplaceamp160 Randolph recounted the story of a young man who saw some structural inequalities in his meetings and raised the issue to Randolph who was able to interveneamp160 quotYou need male advocatesquot she saidSuccession and retention aren39t the only issues that can derail a plan for gender parityamp160 For Randolph talent acquisition is perhaps the tougher game It39s hard to develop female talent particularly diverse female talent if you don39t hire women who would one day make great managers and vice presidentsquotI always tell our recruiters to look at the plusonequot Randolph saidamp160 quotWhat do they have that39s not in the job descriptionquotamp160 Traits like resilience and nimbleness and an ability to collaborate are rarely listed in a candidate39s skills section on their resume and are by no means tied to a particular genderThe impetus for the Zenith US group39s pledge was their partnership with Makers the media brand focused on womenamp160 quotMakers is such an incredible organizationquot Randolph notedamp160 quotIt39s so inspiring to see them amplifying women39s voices at all levels giving them a platform to showcase their workquotamp160 The partnership she added provides an opportunity for all the Zenith US and Moxie and MRY brands to show their commitment to developing women as leadersThis is crucial Randolph explained because businesses that ignore the issue of gender parity will be left in the dust by those who face it headonquotIf you are not having these conversations about pay equity and inclusion and percentages in leadership you are less attractive less competitive and you are going to fall behind and never catch upquot she warnedClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers amp160

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Zenith U.S., Moxie, MRY Set to Surpass 50/50 Gender Equality Goal

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Oriana Schwindt

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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Zenith U.S., Moxie, MRY Set to Surpass 50/50 Gender Equality Goal

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Oriana Schwindt

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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