Among 132 leading media organizations evaluated in a recent survey conducted by The Myers Report, 75 failed to achieve positive performance ratings by more than 40% of their agency business partners. The Myers Report has released results from a new survey of 3,400 agency media decision-makers and buying/planning influencers that includes a ranking of the fifty-seven media sales organizations across nine media categories that were rated as Best in Class or Preferred Vendors (Top 2-Box on a 5-point scale) by at least 40% of respondents engaged in an active business relationship with them. Only twenty of those companies achieved top 2-box ratings by more than 50% of their agency business partners, led by Google with 66% of media planners/buyers/influencers rating it as Best in Class or Preferred Partner. OUTFRONT and Vistar led the best performing overall media category, Out-of-Home, both with a 64% Top 2-Box performance, followed by META, in the Social/Search category at 62%. Rounding out the top-six best performing sales organizations were Spotify (60%) in Audio, and Locality in the Local Media category, also at 60%. YouTube and NBCUniversal led the Broadcast/Cable/Video category with 51% positive ratings. Eight Sports Media sales organizations are included among industry leaders while no News Media sellers broke through with 40%+ of business partners rating them positively. Talon, a newcomer in the U.S. out-of-home category, achieved an impressive 100% positive Best-in-Class/Preferred rating, although among a small base of respondents in its inaugural year after expanding from the UK.
Best Performing Media Sales Organizations as Rated By Agency Planners/Buyers
