Barry Frey Chats with Andrew Swinand

Barry Freyamp160 What media do you consume on a daily basisAndrew Swinand amp160I read The New York Times Washington Post Quartz WSJ CMO Today and Ad Age every morning amp160I love to read the news in the morning as a way to prepare for the dayFreyamp160 What are the biggest changes you foresee for the advertising business over the next few yearsSwinand amp160The ability to leverage intelligence and technology to make our creative more relevant personal and effective will continue to be a huge driver of industry change amp160Further investments by management consultancies to help them compete in the marketing services space as well as pressures from publishers and platforms will continue to challenge traditional agencies amp160Perhaps above all else the pace of change will only continue to accelerate meaning that our ability to innovate and navigate this rapidly evolving landscape with agility will be paramountFreyamp160 How does your agency plan andamp160buy digital outofhomeSwinand amp160While planning and buying has traditionally been on the media side content and context go hand in hand amp160As such the future will no doubt bring even greater integration and collaboration between creative and media amp160Expect to see more partnership on this front as clients are looking for us to deliver fully holistic solutionsFreyamp160 Tell us a bit about your upcoming speaking appearance at the Video Everywhere SummitSwinand amp160I am looking forward to discussing the intersection of technology and intelligence in the context of location and space an offering unique to digital out of home and how this can provide creative opportunities for innovative marketersFreyamp160amp160What is your favorite recently downloaded appSwinand amp160For me my favorite apps are the most functional Starbucks Chase Uber Google Maps are the ones that are in constant use on my phoneFrey amp160What is you favorite television showSwinand amp160Game of Thrones Click the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Barry Frey Chats with Andrew Swinand

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