Banking on Hispanics for Growth

You’ve probably heard it before: U.S. Hispanics are truly an engine for growth in this country.  Standing at 59 million strong*, if U.S. Hispanics were an independent country, their GDP would be $2.13 trillion, making them the 7th largest GDP in the world, larger than India, Italy, Brazil or Canada**  We partnered with The Harris Poll -- one of the longest running surveys in the U.S. which tracks public opinion, motivations and social sentiment -- to conduct a webinar that unveiled more findings from our recent study*** exploring Hispanic consumers’ financial attitudes and behaviors.  Below is a recap of four steps marketers can follow to tap into their Hispanic opportunity.