B2B Gratitude Platform Thnks Launches Its First Video Ad Campaign

Over the past few years we have been transformed as a society by the pandemic and technological advancements Weamp8217ve created new paradigms that have permanently reshaped both work environments and the way that companies and their clients communicate and conduct business For managers with large remote teams where the daytoday physical presence is minimal a small regular gesture of appreciation can be a catalyst to bonding leading to better productivity An unexpected expression of gratitude for a job well done can raise selfesteem and morale immeasurablyOne of the silver linings of our collective experience over the past few years is that we have for the most part become a kinder more selfaware business world that values more than ever the importance of saying thank you and showing gratitude to both our own internal teams and valued clients We have recognized how precious life is and how important people in our professional lives are to us Small Gestures as the new brand campaign is themed allows the workworld to actively demonstrate that enhanced awareness we all now haveThnks was established in 2016 and has seen tremendous success and growth since its inception The B2B relationship building tool is currently used by over 7500 teams and 70 Fortune 500 companies The Thnks platform provides everyone from managers to CEOs with a simple way to show gratitude whether it be a cup of coffee a meal a spa day dinner and a movie or other appropriate gestures for the enterprise One unique aspect of Thnks is its compliancebudget adherence tool which where available allows the process to adhere to corporate gifting policies If an expression of gratitude exceeds allowable parameters set by the organization the gifter is notified before the transaction is completeFor our advertising and media industry where the hybrid work model is predominant and gifting has been a traditional part of the ecosystem after deals have been consummated the Thnks platform is a valuable tool for finance and other constituents to have a better view of spend and control adherence to gifting policiesAnother small but incredibly effective element that Thnks embraces is a followup email that the recipient receives after getting the gift that allows them send a quotThank Youquot reply back to the gifter This is an effective way of allowing the sender organization a way to learn about preferences for future giftingMedia agency veteran Kevin Howard who did stints at IPG OMD and Horizon Media now serves as Thanks39 SVP Customer Experience He believes that now is the appropriate time to extend beyond their previous media strategy of email and B2B marketing and to test a broader approach quotNow that Thnks has grown exponentially we understand and value the critical importance of building our brandquot he says quotWe recognize it39s time to amplify the brand message to reach an even wider audience Simply put we find that when people are aware of Thnks they love ThnksquotThe 25 day campaign will launch with two video spots New Mom and Plant Lady that illustrate just a couple of the useoccasions that are appropriate for gifting The New Mom spot leans into the empathy that a work colleague feels while a New Mom is trying to focus on work while her newborn cries in the background Plant Lady demonstrates gratitude for being a partner for growth over several years Both spots close with the tagline quotGrow Your Business with Gratitudequot The ads were developed in partnership with GI Inc a local creative shop in Franklin TN Nate Griffin was Executive ProducerThe spots will run across local media outlets such as WKRN ABC WTVF CBS WZTV Fox and WSMV NBC Online video outlets targeted to Nashville residents include YouTube Hulu discovery CNBC and more Digital channels such as paid search social display and CRM will also support the campaignThe media and advertising industries have historically been very good at showing gratitude especially to external clients In this postpandemic era gratitude is now something that is more obviously embedded in who we are and the new model of work This is fundamental to Thnks quotUnleashing the power of gratitude in recognition of customers and employees is at the core of what we doquot says CoFounder and CEO Brendan Kamm quotOur new campaign speaks to this mission and reinforces our brand and our platform as the goto for gratitude and recognitionquotThanks to Thnks that process is now simple And it has a successful video brand advertising campaign prompting many many more small gestures reinforcing the heightened business culture of gratitudeClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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B2B Gratitude Platform Thnks Launches Its First Video Ad Campaign

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Jeff Minsky

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