Audioboom Reaches Agreement for Nielsen's Podcast Listener Buying Power Service

Only Nielsen with its extensive Scarborough category database has this type of advertiser connection with podcasting Nielsen39s Podcast Listener Buying Power Service has an effective sample of over 30000 respondents with the ability to capture results for specific programs It also features insights on podcast listening across 18 podcast genres over 2000 retailplantobuy categories and hundreds of advertisers with specific brand names such as insurance companies automotive quickservice restaurants home improvement retailers and more These easytouse reports are generated from webbased software and have a twotime per year data releasequotOur business is built around making podcasts accessible and profitable for podcasters and advertisers and having insights available from Nielsen39s Podcast Listener Buying Power Service will provide tremendous value for the advertisers and the talent that we work withquot said Stuart Last COO of Audioboom quotWe39re looking forward to utilizing the full potential of this data to allow our clients advertisers and agencies to maximize monetization opportunitiesquotquotAs podcasts continue to grow in popularity the industry is looking for tools that will help them correlate specific types of listeners with particular advertisersquot said Brad Kelly Managing Director Nielsen Audio quotWe are delighted to welcome Audioboom to Nielsen39s Podcast Listener Buying Power Service We look forward to providing this industry powerhouse with insights that will accelerate their growth into the futurequotABOUT NIELSENNielsen Holdings plc NYSE NLSN is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what39s happening now what39s happening next and how to best act on this knowledge For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation continually developing new ways to answer the most important questions facing the media advertising retail and fastmoving consumer goods industries An SampampP 500 company Nielsen has operations in over 100 countries covering more than 90 of the world39s population For more information visit wwwnielsencomABOUT AUDIOBOOMAudioboom works with wellknown personalities and top podcasting talent from around the world matching them with advertising agencies and brands to help them take advantage of the unique benefits offered by podcast ads Whether its host read endorsements dynamically inserted ads sponsorships or branded content our ad sales team manages the process from beginning to endWe also partner with leading distribution platforms and streaming services amp8212 Apple Podcasts Google Podcasts Spotify and Stitcher amp8212 so that listeners can access and discover podcasts on the devices and platforms of their choosing Our sleek embeddable player allows podcasters to share content on their own websites and via social mediaIn addition to hosting distributing and monetizing content our studios in London Los Angeles Mumbai and New York City produce original content for our Audioboom Originals Network and as part of bespoke production deals with wellknown personalities and brandsKey partners include AE Networks US Associated Press US Astonishing Legends US Casefile True Crime AUS Chrisley Confessions US Edith Bowman UK Evidence Locker AUS F1Beyond The Grid UK George Ezra ampamp Friends UK Heston Blumenthal UK Jonathan Ross UK Moneycontrol Podcast India No Such Thing As A FishUK Red FM India The Cycling Podcast UK The Totally Football ShowUK The True Geordie Podcast UK True Crime Obsessed US and Undisclosed USOriginal content produced by Audioboom includes An Acquired Taste And That39s Why We Drink Blank Check Covert Dead Man Talking Deliberations InBox It39s Happening with Snooki ampamp Joey Mafia Never Thought I39d Say This The 45th and The Narrow CavesClick the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Audioboom Reaches Agreement for Nielsen's Podcast Listener Buying Power Service

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