Audio is a powerhouse marketing and advertising medium. We are listening to music and spoken word podcasts on so many various platforms that it has become even more pervasive in our lives than ever before. And, now that music is available through devices such as connected TVs, Amazon Echo Shows or Google Nest Hubs in more environments than ever, it is opening up new relevancy apertures and, given a burst of IP-delivered audio, a true data stream.
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Jeff Minsky
Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more