Audience Marketplace Named by PM360 as One of the Most Innovative Products of 2022

Launched in September 2021 Audience Marketplace remains the industryamp8217s only healthcarespecific data marketplace with readytoactivate and custom audience segments powered by a variety of medical and pharmacy claims lab contextual and wellness data providers Segments are directly integrated into DeepIntentamp8217s demand side platform for immediate activation with the ability to optimize campaigns in realtime toward audience quality and script lift using DeepIntentamp8217s patented optimization engine DeepIntent Outcomesamp8482Since its launch over two dozen pharma brands and agencies have adopted Audience Marketplace Additionally DeepIntent has continued to add HIPAA and NAIcompliant HCP and patient audience segments curated by leading health data providers and publishers including ShareThis HealthLink Dimensions RediData Fluent and moreamp8220We launched Audience Marketplace with the vision of providing healthcare marketers the ability to plan explore and onboard HCP and patient audiences all within a single platformamp8221 said Jen Werther Chief Strategy Officer at DeepIntent amp8220With exclusive data partnerships and its ease of use Audience Marketplace has grown significantly over the past year speaking to its value To have that recognized with an Innovation Award is an incredible honoramp8221This latest distinction marks the fourth consecutive year that a DeepIntent service or product has been recognized in PM360amp8217s annual innovations issue including DeepIntent Outcomes in 2021 Patient Modeled Audiences in 2020 and HCP Planner in 2019This issue serves as a guide to the yearamp8217s most innovative companies startups divisions products services and strategies from within the healthcare and life sciences industries In addition the comprehensive overview of the yearamp8217s most innovative achievements in these six categories helps other companies in the industry find potential partners and offerings that can help them advance healthcare and life sciencesamp8220Our goal for this yearamp8217s edition of our annual Innovations Issue was to highlight those in our industry who continue to think big as we emerge from the impact of the pandemicamp8221 says Anna Stashower CEO Publisher and EditorinChief of PM360 amp8220Each of this yearamp8217s selections fulfills that goal by delivering big ideas that are resulting in exciting developments across the industry which can include new therapies healthcare technology marketing solutions clinical trial programs methods to boost adherence and much moreamp8221PM360 received hundreds of submissions from across the healthcare and life sciences industries The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative regardless of category Ultimately 46 total innovations were featured in the issue Within the Product category a total of 16 products were featuredAll of this yearamp8217s selections can be found hereClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Audience Marketplace Named by PM360 as One of the Most Innovative Products of 2022

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