Don't try to fake your way into the minds and hearts of Generation Z. The way in is with authenticity and a clear perspective, along with a purpose-led brand. Those are some of the key findings within research conducted by Audacy, a multi-platform audio content and entertainment company that reaches a multitude of Gen Z listeners every single day.
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Kelly Kozakevich is host of MediaVillage.com’s #Ask-GenZ and In the Loop. #Ask-GenZ is a video interview series focused on the talent, leadership, and voices within the media industry that influence the demographic born into the Internet and Mobile age… read more
