Jack Myers spoke with Audacy Chairman and CEO David Field just one week after the second largest radio and third largest podcast company changed its name to Audacy from Entercom and Radio.com. "Radio reaches more people today than ever before with 93% of Americans listening to radio weekly, and at the same time we're experiencing an explosion in podcast listening, in digital streaming, in social audio, in smart speakers -- plus, sonic branding and audio search," Field points out.
In addition to radio and podcasts, Audacyis a major player in live events and experiences, in network radio, and is emerging as a significant investor in sports betting and gaming. Field shares the logic behind the name-change and outlines Audacy's growth strategies in this engaging Legends & Leaders video conversation. "In a world in which the shiny new toy often gets the most attention, will we be fully rewarded for the value we're able to deliver to customers?" Field asks. Field shares new data and attribution solutions for advertisers and addresses the "persistent stubbornness in the marketplace" and the "large percentage of advertisers who are resistant to the notion of investing a reasonable percentage of their portfolio into radio as part of their media mix."
Watch Jack Myers' interview with David Field above and here.
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