Melissa Ingram, Senior Vice President of Multicultural Networks and Strategy at UP Entertainment, returns to The Pool -- and this time she's revealing details about the company's free, ad-supported streaming service AspireTV Life. During our conversation she shares the rationale behind the launch of AspireTV Life and how it delivers on their brand promise while also breaking new ground for their growing audience.
You can listen to the full interview here or wherever you download your podcasts: Apple, GooglePodcasts, iHeartRadio, Pandora, Stitcher and TuneIn.
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